What does ACFD mean in FASHION & BEAUTY

ACFD stands for A Conscious Fashion Decision. It is a sustainable approach to fashion that promotes better practices throughout the entire fashion industry supply chain.

The main goal of ACFD is to reduce environmental waste and increase sustainability within the fashion industry by creating, promoting and fostering better practices during sourcing, production, packaging and shipping methods.

While other initiatives focus on increasing awareness about sustainability within the fashion industry, A Conscious Fashion Decision takes this one-step further by providing practical solutions that can be implemented into the various steps of producing a garment or accessory as well as promoting more conscious shopping habits amongst consumers.

Consumers have an increased opportunity to purchase ethically made items without compromising style or quality. Manufacturers have access to resources that will help them identify responsible sourcing and production processes while minimizing their stress on the environment. Lastly, designers are able to continue producing beautiful collections while knowing they are incorporating sustainability into their designs.

To truly implement A Conscious Fashion Decision on a large scale requires collaboration between all levels of stakeholders including designers, manufacturers, suppliers, retailers and consumers in order for it to be successful. Additionally, transparency needs to be promoted in order for everyone involved in the process to understand where their garment/accessory has come from as well as what measures have been taken along each step of its journey until it reaches customers' hands.